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A social media plan outlines what you want to achieve on social media and how it supports your overall marketing strategy. It helps you determine your target audience, the social networks to join, and the type of content to develop and share. Once you have a plan outlined, you can get to work refining your content and cadence, analyzing follower engagement, and building deeper relationships with your audience.

Nearly every business has a social media presence. But succeeding on social networks takes more than just posting daily updates. Do you know what your goals are and who you are trying to reach? Do you understand the type of content that your audience truly cares about and why they would want to engage with you? Answering those questions and moving beyond ad hoc social presence requires a strategic plan.

Creating a 30-Day Social Media Plan

our goal is to deliver high-quality, relevant content that will engage your audience, establish brand trust, and drive business—but how can you tailor your social content to break through all of the noise, provide value to your audience, and ultimately impact your bottom line?

This 30-Day Social Media Plan Template is designed to help you re-invent your social marketing strategy so that what you share aligns with the interests of your audiences and contributes to overall business value.

 How to:

  • Create an effective social strategy that aligns with audience interest

  • Diversify your content and build a robust content calendar

  • Determine business value driven by social

Use the social media plan template below to track your progress as you work through the plan. By completing just one task each day for the next 30 days, you can fully transform your social marketing strategy.

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